army polo shirts China’s Geely preparing a German debut
MUNICH Chinese automaker Geely is preparing to start sales in Western Europe in two years with a new generation of models, according to an industry source.
“The first Geely model is expected to be a rival to the VW Polo that will be offered in Germany and other countries starting in 2009,” the source said.
Sales for all of Europe likely will be overseen from Germany. Augsburg based AVAG Holding has been mentioned as a possible partner for the Chinese automaker.
AVAG’s import agent, Juergen Voss, would not comment on possible talks with Geely. “We do generally deal with Chinese automobiles, but nothing has been decided,” Voss told Automobilwoche.
Geely skipped this year’s Frankfurt Motor Show but exhibited there in 2005. If it does begin exporting to Europe, it would become the second Chinese automaker after Brilliance Automotive to set up shop in Germany.
Brilliance is BMW’s joint venture partner in China and sells a BMW 3 series lookalike in Europe,
But to survive in the hotly contested German market, a Chinese subcompact would need to be priced at or under 7,000 euros, or about $10,100. The poor performance by their vehicles in NCAP crash tests have made Europe a tough market for Chinese companies.
Industry executives see Geely, Chery and Great Wall Motors as the most promising candidates for successful European debuts. The reason is that the three automakers plan to start off with a newly developed generation of models for Germany and other European countries.
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