nautica polo Argentine woman created Toms River uniform business
Sara Roistacher owns WB Uniforms, Toms River.
Why did you start this business?
Law and business were my choices since I was very young.
Were there any challenges that made you think twice about striking out on your own?
There are challenges in business every day. I call them learning experiences.
If you could do it again, what would you do differently?
It is very different since I opened my business in 1977. In 2017, everything is different.
What’s the best business advice you have ever received?
The best advice I got, is to think positively, be resilient and have faith in yourself, and also be ready to work hard.
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What’s the hardest part of the job?
The hardest job is not to fear. If you concentrate in your business and work hard, and get to know your business, it will work. It doesn’t just happen;
you have to make it happen.
To feel fulfilled by customers that appreciate what you do for them.
What surprised you the most about running the business?
What’s surprised me the most was how such a complicated job can be sometimes so rewarding in your life.
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Chef clothing is among the items sold at WB Uniforms in Toms River Thursday, September 14, 2017. (Photo: Thomas P. Costello)
Describe your most unusual customer, job or work experience.
The most unusual about this job is the way customers confide on you, and tell you the most intimate things about their lives.
How would you like the business to grow and change?
Changes are happening every day in this technologicalworld. There arenew things you need to adapt to make it successful. The way of shopping today is very different that in the past. Because of the tremendous amount of customers buying online today, we reassessed the way wedo business today. By moving to a smallest store, our retail space shrunk, and the emphasis will be in selling uniforms for the medical, industrial, career, nursing schools as group sales. They are more profitable andthe merchandise is sold before it touches the floor. Our experience in the field made us popular for those types of sales.